Krispy Kreme

Experience joy in every bite. Earn rewards with every visit.

The Krispy Kreme Rewards App is your ticket to sweet perks, member-only treats, fresh freebies and doughlightful surprises. Sign up to start earning Smiles (our loyalty points) and turn every purchase into a treat.

What’s new? Even more reasons to join. Even more reasons to shop.

We’ve given our loyalty programme a well-deserved refresh, so you can really make the most of every Krispy Kreme mmmoment…

Your rewards, your way:

🍩 A FREE Original Glazed doughnut just for signing up
🎉 Celebrating your birthday? Enjoy any doughnut on us!
🎁 Exclusive competitions with unforgettable, money-can’t-buy prizes
🛍️ Member-only pricing on your Krispy Kreme favourites
💌 Tailored offers just for you, for every occasion
📱 Collect Smiles (loyalty points) every time you shop
🛒 Earn Smiles from selected supermarket box purchases using our code
📸 Upload receipts to claim any missing Smiles
🗺️ Find your nearest Krispy Kreme shop with ease

Download our Rewards app today and start earning with every visit.